Apple had initial rollout in the US and UK, but with the launch of second generation iphone-the iphone 3g apple had a rollout worldwide at all reputable major retailers online and brick n mortar stores along with cellular phone providers. All Apple Stores the Apple website dedicate themselves to the iPhone and also provider channel partners by providing product demonstrations. Eye catching displays can be found at all physical stores featuring the iPhone to make the product stand out from the pack. Airtel and Vodafone had the iPhone on display a full month before its worldwide release. This was designed to lure consumers into the stores and see the iphone.
• In the US, AT&T and eventually other major cellular providers like Verizon. Goal is availability with all phone providers.
• In India Vodafone and Airtel, the phone is locked to their SIM.
• Purchasable direct from Apple online, and from major third-party online retailers like Amazon.com.
• Apple stores in U.S., Japan, U.K., Canada, and worldwide.
• All major electronics retailers: Wal-Mart, Best Buy, Circuit City, etc.
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